Lull conducted research which was an attempt to find out what people actually do when they watch television. Lull went into family homes and took a look at what people do in front of the television. Hey used ethnography because he considered tv viewing as something that is to be understood in a cultural setting.
Families were told that the research was for general interest in family life. They were not told the actual research topic until the end of the study. Why? Did he feel that this would effect the outcome of the study? How?
Lull discussed a relationship between parents, children and the tv. He analyzed parents who encouraged their children to watch educational programs. In doing so, they were seen as being a good parent because tv can be involved in transmitting their value system to their child. Do you think this is accurate?