Monday, June 15, 2009

6/15 Readings

1. Why do you think that Gays and Lesbians are such a marketable group to target in advertising, according to a quote in the Sender article, "We market to Gays and Lesbians for business reasons, because we want to sell our products to consumers." Do you think that this specific group of people are more likely to buy the highend products?

2. What are homerotic images and how do advertisement and marketing agencies use them for both gay males and straight males?

3. In the article it states that targeting gay or lesbians through marketing can be seen as a double edged sword, why is that, and do you agree?

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