Tuesday, May 26, 2009

Theories and Methods of Media Audience Studies


What are the 3 types of interpretations in the encoding-decoding model? Is there a relationship between this model and active and passive audiences?

2. What are some examples of television programs that fall under each of these 3 categories?

p. 21-24

1. "Gender does not simply predetermine media consumption and use" (Ang 1996: 116). Do you agree with this statement? Do you think that media consumption by men and women remains the same today as it was conlcuded in Morley's research findings?

1 comment:

  1. What is the difference between methodical and theoretical studies as compared to ethnographic studies?

    Regarding the studies published by Blumer and Hauser (1933), were the interviews and life histories combined to offer insight on the way films offered a range of images through which people compared themselves through which they thought about what was possible or desirable in the world? – Meaning, were each of the prison respondents’ profiles corroborated with the findings?

    If laboratory media consumption studies are consistently criticized, why would anyone use them anymore?

    How can we organize the different studies with what they stand for? For example, Radway and her studies with all of the the other media studies?