Machin Chapter 4
1. The author states that the 1980's marked the pioneering year of the idea of "ethnographic" research. What reasons made this sort of research method unheard of prior to the last thirty years?
2. Is the media a hegemonic force, or rather is it a reflection of culture and society itself?
Seiter pp 11-16, 21-24
1. In what ways were media effects and also media effects theories discussed prior to the 1960's when the paradigm in which we currently look at these was different?
2. In studying media effects, does the cultivation theory relate at all, or play any supporting role in the practices of ethnographic studies and research?