In Chapter 9: "Why We Watch Soaps", Tulloch used ethnography to help explain the ways that people, particularly the elderly, relate to soap operas. He spent time with elderly people watching television in their homes as well as a residential home and even used letters written to soap operas to gain additional insight.
1. According to Tulloch, what two catefories were the elderly viewers divided into? What was the relationship of cultural values in determining viewing behavior?
2. What might be some reasons why the elderly viewing audience become disconnected with society and mainstream culture? On the other hand, how do the elderly stay current with the mainstream? How do they relate to soap operas?