Ethnographic Research for Media Studies
1.) Today in class it was discussed that the media of television most likely does not care about the “why” people watch a show, as long as the ratings are high. When the book refers to the research of McQuail, stating “we needed to be aware that people have different reasons for watching television, and therefore the kind of effect that it had on them would certainly depend on this. (p.73). Does this still follow with what we talked about in class, or does it completely disregard it?
2.) Is the Centre for Contemporary Cultural Studies (CCCS) an organization that is in Britain only, or are there multiples of them worldwide and that study all the different cultures?
3.) There are studies from 15 years ago that discuss the political economy and the belief that “American media are owned and controlled in a fashion that links them into the ownership of the other large corporations and capital interests in general”, and that “where America has an interest, may not even make it into the news if this might reflect on the country badly, or it this clashes with corporate interests” (p.70). My question is, why has society not attempted to change this? Do we not deserve to know what have we all passively sat here and accepted the information given to us?
Television and News Media Audiences
1.) The book says “Morley’s interviews were conducted en famille. (p.22)”. What does this mean?
2.) Both Morley and Gray’s studies showed that women spent less time with the media of television and VCR’s due to household chores. Has there been a more recent study that includes working women in families with today’s technology, such as DVR’s?